The VATRAD Group is continuing to design the future and is constantly driving sustainability forwards with its innovations. We believe the circular economy is essential to preserving resources and reducing our carbon footprint.


Who We Are?
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The VATRAD Group, established in 2003, is a diversified entity dedicated to shaping the future through innovation and a persistent commitment to sustainability. Recognizing the critical role of the circular economy in conserving resources and minimizing environmental impact, VATRAD is actively integrating recycled and reused materials into its diverse product range. The company is resolutely focused on increasing this integration through dedicated research, pioneering development, and a strong sustainability drive. By seeking out alternative raw materials, refining production methods, and emphasizing ethical sourcing, VATRAD is redefining conventional practices. The overarching objective is to deliver products that are not only durable and highly recyclable but also contribute to a lower carbon footprint. The VATRAD Group's extensive portfolio includes Plejbona Outdoors, Hifounder Graphite, Soworkwear, and Shinecountry, covering outdoor goods, graphite materials, workwear, and hardware and tools.
We are
spread around
the world

From the trails explored with Plejbona Outdoors, to the industrial applications powered by Hifounder Graphite, the essential gear provided by Soworkwear, and the reliable tools from Shinecountry – the VATRAD Group's reach is truly global. Our diverse brands and innovative solutions touch lives and industries across continents. We operate with a worldwide perspective, driven by our commitment to sustainability and designing the future, no matter where you are. Join us on our journey as we continue to expand our footprint, bringing quality and innovation to every corner of the globe.